Guspro Inc. was established in 1932 as the Canadian division of Sunnen Products Company, headquarted in St. Louis, MO. For over 50 years, Guspro distributed and manufactured Sunnen honing products, including machines, abrasives, and tooling. In 1980, Canadian manufacturing for Sunnen Products was set to wind down, and so Guspro Inc.
began a transformation. Today the company is comprised of four unique but complementary divisions.
The #1 skate care company worldwide, Blademaster equipment can be found in over 50 countries. The Choice of Professionals, Blademaster is trusted by eight of the top national hockey federations, and endorsed by the Society of Professonal Hockey Equipment Managers (SPHEM).
Since 1968, Ice King has been a pioneer in the quest for a machine that can help ice makers produce optimal ice conditions for curlers. This dedication has made the Ice King brand synonymous with curling ice scraping machines throughout the world.
BAYCO designs, manufactures and sells innovative heat-cleaning solutions for the electric motor rewind industry, the powder coating and finishing industry, the automotive rebuilding industry and the plastic and polymer industry.
Our Distributed Products division principally serves the Canadian industrial and automotive sectors. Guspro also distributes products for a number of other excellent companies:
To be the industry leader in our chosen markets by building long term relationships with our customers and our employees
To provide our customers with quality products and services that meet and exceed their expectations
The company will provide products that will meet and exceed the expectations of our customers
Bayco™ will have products that are of value to the community
Bayco™ will strive to make the world a better place
The company must be profitable to continue to provide income, security, and an exciting future for all associated with the company
The employees are included in the vision and are encouraged to take personal pride in what they are doing and to grow with the company
All should have fun, enjoy what's going on and be challenged by the future
We will operate in an honest, legal, and ethical manner, placing high value on individual and collective integrity
We are customer-focused and driven by the needs of the market
We do what we say we will do - with pride in our products
We hire the best people and encourage personal growth
We encourage and reward results
We are committed to quality, safety, and environmental leadership
We encourage teamwork and strive to empower everyone on the team
We respect and value everyone's contribution
We enjoy work and believe that we have to create a good working environment
We believe in open, honest communication and that everyone should be treated with fairness and dignity
We encourage risk-taking and creativity
Meet The Team
Paul spent the first 12 years of his working life at Sunnen Products Company in St. Louis. In that capacity he worked his way up from the ground floor, ending up his tenure at Sunnen in the Honing Research Lab. During this time he also attended Washington University in the evenings, achieving an Associates Degree in Business Administration in 1980, and a Bachelor of Science in Industrial Production and Management in 1982.
Paul joined Guspro in the fall of 1983 to help his father, August Sunnen, run the family business. He started working in Sales, but rapidly was promoted to management, ending up as President. During his tenure at Guspro, the company has grown and diversified into many different markets. Paul is a strong believer in giving back to the community, and as such has held positions as President of the Chatham and District Chamber of Commerce, President of the Business and Community Development Corporation, President of the YMCA Foundation, as well as serving on numerous Boards of Directors.
Senior Finance and Accounting Manager
Les joined the company in 1999 and is currently responsible for Guspro's Finance and Human Resource departments. He received his CGA designation in 1991. Before his current position Les held executive positions at a number of automotive manufacturing facilities based in southwestern Ontario. Early in his tenure Les was a key contributor during the migration of company’s computer systems to a single integrated ERP system. Les also championed a comprehensive review of all documentation and procedures for human resources and workplace safety.
Les is a Rotarian and with strong ties to the community. He has served on boards of the Chatham Capitol Theatre, the Lambton Kent branch of the Canadian Mental Health Association and the Chatham-Kent chapter of the Certified General Accountants Association of Ontario.
Director of Sales and Innovation
Al began his career at Guspro as a direct sales representative, initially serving Southwestern Ontario but eventually expanding to include most of the USA. Al was promoted to Sales and Marketing Manager in 2012 and continues to be directly involved with customers in the field. Before joining Guspro in November 2000, Al served for 16 years as Quality Supervisor / Warranty Manager at IMT in Ingersoll, Ontario.
Al brings almost 30 years of experience in sales, manufacturing, quality, field service and customer support. Al’s background includes qualifications as a machinist and a Mechanical Engineering Technician Design certificate from Fanshawe College (London, Ontario). Al has also obtained qualifications as a certified ISO9002/QS9000 Auditor.
Manager - Promotion & Key Accounts
Danielle began her career with Guspro in Customer Service and has steadily demonstrated her skills as she’s grown into larger roles within Sales and Marketing. Now into her second decade with the company, Danielle was most recently promoted to the role of Manager – Promotion and Key Accounts. Among those key accounts, the SPHEM group (incl. NHL), and our 40+ Blademaster distributors all know Danielle personally and routinely reach out to her as their first point of contact.
Danielle has been instrumental in the growth of our web and social media presence. You’re just as likely to find her facilitating an OHL training program, or managing the equipment for use at pro-level events like the CHL’s Memorial Cup, the IIHF’s World Juniors, or the NHL’s 2020 Stanley Cup Playoff Series. A hockey enthusiast, Danielle is nearing the completion of her Global Sports Management program at NYU.
Vice President & G.M
Before joining Guspro in January of 2010, Brian was an Engineering Manager for Quantum Corp. in Denver, CO. Brian initially served as Guspro’s Director of Business Development and was promoted to his current executive role as Vice President and General Manager in July of 2012. Brian is the fourth generation of leadership for the Sunnen family business.
Brian brings a diverse range of experience to Guspro, having previously worked in the automotive, aerospace, and high technology industries. In 2012, Brian championed the relocation of the company’s headquarters and manufacturing operations to a more modern facility, and most recently oversaw Guspro’s expansion into the curling market with the acquisition of Ice King™. Brian holds a B.A.Sc. degree in Computer Engineering from the University of Waterloo and an MBA from the University of Colorado.
Matt joined Guspro in 2006. During Matt’s early tenure he has held roles as Supervisor of paint and assemble departments, production control and purchasing. foreman, production manager, and became the Operations Manager in 2021. He has always taken pride in ensuring the site is running smoothly and safely. Matt is a hands-on manager and has championed the Health and Safety Committee and JHSC program to ensure the company is compliant and workers are protected.
Prior to joining the Guspro team, Matt worked in the manufacturing industry as a Production Coordinator, Lead Hand and later promoted to Supervisor. It was his flexibility, dedication, sound judgment and persistent determination that drove his professional advancement. After 22 years in manufacturing, Matt still demonstrates those attributes daily while leading our organization forward.
Director Of Operations
Dave joined the Guspro Team in January 2020 as the Engineering and Quality Manager. A Mechanical Engineering Tech by trade, Dave began his journey back in 1987 with Waltec Components as a forge press operator and machinist, where he quickly excelled to become a senior design engineer and R/D project manager. In 2006, Dave traveled to Italy to coordinate and facilitate a complete start up of a state of the art fully automated manufacturing facility (Metal Forming Technologies) located in Chesterfield Michigan, where he was positioned as the AI programmer and plant manager for 4 yrs.
In 2010 Dave became the research and development manager for CARBER manufacturing where he streamlined the development and production processes for all new manufactured products, restructuring the Engineering department and implementing a 3-D design modeling and its JobBoss manufacturing software, as well as implemented and certified CARBER with ISO-9001-2008 quality management system. In 2012, Dave was promoted as the General Manager of CARBER manufacturing where he was responsible for overseeing the day to day operations of the facility and staff. Recently promoted, Dave is now our Operations & Quality Director, where he oversees day to day production operations.
Tour Our Facility
Located in Chatham, Ontario, Guspro Inc. is strategically positioned to serve both the Canadian and U.S. markets. Easy to get to, our headquarters is only 5 minutes from Highway 401, and less than an hour from Detroit, Michigan. While the company has been located in Chatham since 1932, Guspro relocated its head office and manufacturing operations in 2012. Although the new building was only 5km down the road, planning for the move took over a year.
Our new home is a modern, 100,000 square foot facility with plenty of room for additional expansion. In addition to upgraded manufacturing equipment, including a new 52' paint booth and a 80' x 200' bay with a 15 ton craneway, we're pleased to accommodate a newly renovated product showroom and a new R&D lab.
Interested in a tour? We'd love to have you! Please send a message to our Customer Service team with your request to schedule a visit.